If you do not have a good online presence, you are lost. If you do not have a presence in social media, you are lost. If you are not one step ahead of competition ypu are lost. Having a website is not enough, you need the people to know about it. Here comes the internet and online advertising. A well-targeted campaign would make an excellent start to any brand or product / service. The good thing for Internet / online advertising is that it is transparent and can trace every penny spent if it went as intended and what is the opposite effect of advertising it. Online advertising has many dimensions such as targets to choose the most appropriate approach to reach the ultimate goal, not only more visits and more real sales.